Article Contents
What is email marketing?
Email marketing is merely utilizing targeted emails to entertain potential, current, or previous clients on behalf of your brand or business. It’s one of the most profitable ways to build long-lasting business connections with your audience. From boosting your leads to converting your consumers into brand advocates, you can get a lot done fast and cost-effectively.
What is email marketing software?
Email marketing software is a digital key that organizes contacts, content, design, and law compliance. Its features help you deliver emails and improve open and conversion rates.
Why should you use email marketing software?
Email marketing entails various processes that need your active attention. Yet, with email marketing software, you can fast-track every process with fantastic accuracy. Whether segmenting your audience, creating newsletters, shipping automated emails, or following your campaigns, your email marketing tool helps you at every stage.
Critical features of email marketing software
- Contact management
- Email newsletters
- Automation
- Real-time analytics
- Mobile edition
Contact management
This feature lets you organize and grow your email database effortlessly. You can import contact information from applications like Excel Sheet, Zoho CRM, Eventbrite, G Suite, SurveyMonkey, and more. To transmit the right content to the correct recipients, you can segment them automatically based on their demography, geography, behavior, and more.
Email newsletters
If composing ideal content is one thing, providing it aesthetically to your audience is another. The responsive HTML templates and customizable layouts of email marketing software make sure you tick that box. Design content, hand-pick a template, and then merge the two, and your newsletter is ready. You can even preview how your emails would yield across platforms and devices so you can make the required changes.
Automation
Gone are those days when automation was believed to be the solution to minimize manual steps and ship messages in bulk. Because the automation abilities of today’s email marketing software allow you do much more. Dispatch time-defined email series, ship emails when your audience wants them, or tie various processes together and automate the course of action. Email marketing software allows you to leverage automation according to your requirements.
Real-time analytics
Substituting guesswork with data-powered decisions can work phenomena for you regarding customer engagement. Email marketing software offers you that advantage. Because with metrics like opens, clicks, unopened, unique opens, unique clicks, and more, you gain helpful insights for your next campaign and your comprehensive engagement strategy. You can also consider periodic reports for your mailing lists and campaigns to create gains and course-correct.
Mobile edition
You’ll need a mobile app if you’re an on-the-go person who desires quick and comfortable access to your data and campaigns. The promising news is most email marketing software solutions have them. Because using the mobile application, you can organize your lists, dispatch campaigns, and view reports. Even better, you can do all this offline.
Implementing email marketing—the best practices
Now that you understand what email marketing is and how a software solution can assist you in a big way, here are a few best practices that will drive you nearer to success.
Emphasize your contacts
- Dispatch emails only to those who have expressed their support. Utilize a double opt-in process.
- Wash your mailing lists regularly to clear inactive and invalid contacts. They break your bottom line.
- Segment your mailing lists based on various categories to transmit relevant and impressive campaigns to your contacts.
Craft your content diligently.
- Keep your subject line crispy and concise. Always have a pre-header that completes your subject line.
- Utilize a sender name that is easy for your users to recognize.
- Ensure that your newsletters don’t look vivid and text-heavy. Maintain a proper image-text ratio.
- Utilize only a few links. Moreover, embed your links as call-to-action (CTA) buttons.
- Share with your contacts the option to opt out of your mailing lists via an unsubscribe link.
Comply with standards
- Win the reliability of your contacts by utilizing your domain to transmit campaigns.
- Authenticate your domain with SPF and DKIM records. Yielding with DMARC policy can help you further.
- Maintain a close eye on your domain’s reputation.
