Instagram Wants To Show You More Ads In Unique Ways
In their business announcements blog, Instagram announced these new ad formats, and Meta’s Business Solutions also noted these changes.
Let’s begin with our first ad spot, which is on the homepage of Explore Tab. As mentioned by Meta, businesses, and individuals are now authorized to set ads on the homepage of Explore Tab.
For instance, you can see the right side of the above image and the advertisement in the highlighted part. Presently, Instagram also offers you ads in the Explore feed.
Similarly, the company has also noted that they have started testing ads on the profile page but didn’t share what it will look like.
Instagram only displays ads in the feed and stories, and with these new modifications, they have also strived to bring ads into the grids.
There is even a new multi-advertiser ad that is said to be AI-powered, showing you multiple ads with swipe ability. These will be placed as per your preference from the various advertisers. As you can see, an example in the left part of the above image.
Separately, Meta has also revealed a new type of ad, AR Ads, and the advertiser can put it in stories or feeds. Spark AR power this Augmented Reality ad.
As you can witness in the above image, you can experience the displayed product at your place with AR Technology.