What is Zoho Marketing Automation Software?
Zoho Marketing Automation is a compact marketing automation software that allows you to manage your marketing activities across numerous channels. Provoke more leads, transform them into customers, and keep them longer.
Features
Your marketing is in your control
A single spot to influence, educate, and entertain your leads.
Complete lead management
Capture leads, encourage and qualify them, and hand the best ones on to your sales teams.
Web behavior marketing
Apprehend every activity of your customers—whether on your site or your web app—and present a personalized experience that exceeds your client’s expectations.
Marketing planner with ROI
Analyze the usefulness of your campaigns across all channels so that you can make more profitable marketing decisions. This complete bird’s eye view lets you examine your planning stage, ROI, and everything.
Multichannel marketing
Email, social media, or SMS—run tailored campaigns on the most suitable medium for your audience. Zoho Marketing Automation helps you keep the conversation going even if they switch between channels.
Insightful reports
Well-defined information with channel attribution shows you the metrics that matter—from acquisition to customer loyalty. This allows you to take corrective steps to reach your goals faster.
Integrations
Zoho Marketing Automation integrates with other services to assist you in making the most of your marketing activities. Import your content, images, lead information, and more from any application, and make your work more comfortable with Marketing Automation tools.
Features that bring marketing and sales closer
Zoho Marketing Automation is an automation platform that attracts visitors to your website, turns anonymous visitors into leads, and converts lead into loyal customers.
Lead management
Control your entire lead cycle, from generating leads to understanding their online manners and evaluating them for sales.
Lead Generation
Earn more leads by adding Zoho signup forms and smart popups on your landing pages. You can also get leads from GoToWebinar and Eventbrite or sync your CRM leads.
Behavioral targeting
Apprehend the online behavior of your leads and utilize that information to tailor messages to them. Make profiles for every visitor based on their browsing behavior, so you can offer them exactly what they want.
Website behavioral marketing
- Catch how users interact with your website regarding page visits and link clicks. Determine goals for a user, group them based on their actions, and make a personalized experience.
In-app usage-based targeting
- Catch how your customers interact with your product and get an idea of features that interest them. Send tailor-made content to enhance their experience.
Multichannel marketing
Push brand awareness by connecting with your audience on the platforms they use. Plan your marketing activities across channels, allocate a budget, and discover your ROI.
Touchpoints
Recognize your lead’s and customers’ points of interaction with your brand. Understand if your leads come from online ads, physical banners, emails, or websites, to assist you in deciding where to invest more.
Design email marketing campaigns to keep your leads nurtured and entertained.
SMS
Dispatch promotional or time-sensitive details to your leads and consumers as text messages after getting their consent.
Social
Interact with your online audience by advertising your product offers on social media platforms.
Engagement marketing
Relevance is the key to good consumer engagement, so create engagement programs that enable you to foster strong customer relationships.
Journey Builder
Picture and map your users’ experience with your product or service. Make a personalized journey for every lead or consumer to witness how they progressed at each step.
Autoresponders
Dispatch an automated welcome series to new leads or conduct promotional campaigns based on leads’ interactions with your earlier emails.
Workflows
Design flows to get your leads into the proper email series, then engage them with relevant content.
This blog post is powered by AIIT Solutions.
