Meta Platforms (META.O) on Wednesday said it was adding a host of new features to Instagram. Including a tool to trade digital collectibles, to help content creators monetize their presence on the social media. Let’s delve into the details below.
Meta Adds New Tools to Help Content Creators Make Money on Instagram
The company said users could soon support creators by buying their non-fungible tokens (NFTs) directly on Instagram.
The company states that they will test their new features with a small group of creators in the United States. And also plans to expand to more countries soon.
Meta has been experimenting with new features for users to make money on its social media platforms. As it vies for talent with TikTok and others at a time when content creators pull advertising dollars to these platforms.
In tandem with this push, Meta stated it was expanding access to subscriptions on Instagram to all suitable creators in the United States. In order to help them earn a more predictable revenue on the photo-sharing app.
It is also presenting gifts on Instagram, starting with Reels, so creators have a unique way to earn money from their fan base.
The company is also launching a professional mode for Facebook profiles. Allowing creators to build a public presence while maintaining their personal Facebook profile.
