Twitter will also relax its “cause-based ads” advertising policy in the United States.
Twitter Inc on Tuesday declared it would extend the types of Political Advertising authorized on the social media platform. An evident reversal of its 2019 global ban on political advertisements, as the Elon Musk-owned company strives to grow revenue.
The company tweeted it would also slack its “cause-based ads” advertising policy in the United States. And moving ahead would align its advertisement policy “with that of TV and additional media outlets.”
Twitter prohibited Political Advertising in 2019 after it and other social media corporations like Facebook faced across-the-board criticism for authorizing election misinformation to spread across its services. It also banned ads related to social causes.
“We acknowledge political message reach should be earned, not bought,” tweeted Jack Dorsey, Twitter’s then-chief executive, publicizing the move.
Since Musk took over Twitter in late October, corporate advertisers have fled in reaction to the Tesla CEO laying off thousands of workers. And switching the permanent suspension of former US President Donald Trump.
And running a paid verification feature that resulted in scammers imitating publicly-listed companies on Twitter.
Last month, Musk supports his deep cost-cutting measures and states Twitter is facing a “negative cash flow” of $3 billion next year.
