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Optimizing WordPress Site for SEO

SEO ( Search Engine Optimization ):

SEO (Search Engine Optimization) stands for “search engine optimization.” In simple terms, SEO (Search Engine Optimization) means the process
of improving your website to increase its visibility in Google, Microsoft Bing, and other
search engines whenever people search for: Products you sell. It refers to techniques you can
use to help ensure that your site ranks high in the results of search engines such as Google
and Bing.

Steps to Get your Website Indexed in Search Engines:

  1. Public Site:
    You must make your website public to get your website indexed in search
    engine which will bring traffic to your website.
  2. Research Keywords:
    You need to figure out what keywords will be suitable for your site and bring it
    for the searches people will do. Eg: If your site is about travelling, you would use
    keywords like ‘tourism’, ‘travelling’ and many more.
  3. Describe Images:
    A search engine doesn’t read images, so you need to use descriptive image alt
    text which would be read by search engine.
  4. Post New content Regularly:
    The more you will post, the higher your search ranking will be. Google like
    Websites which update regularly, so to get higher ranking we must post daily or
    update our site.
  5. Share your site:
    Link your site with all your social accounts and automatically share the posts
    on your social media, which would help you to get audience from different platforms.
  6. Verify your site with search engines:
    Verify your site with Google Search Console and other search engines for
    getting high ranking.

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About the Author: Huraira Sarwar

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